Everyday in the UK, 33 people are diagnosed with a brain tumour. The survival rate for these patients is incredibly low. Just 12%.
Only 1% of the national spend on cancer research has been allocated to brain tumours. The UK government promised to donate £45 million to brain tumour research. They haven’t.
The aim of this campaign would be to place pressure on the government, compelling them to fulfil their commitment by allocating increased funding for brain cancer research. Through targeting the general public in train stations though a series of touch points, they are introduced to the issue and are urged to 'press' the government by 'pressing for hope', in the form of signing the petition.
