Centring around the increasing levels of anxiety and stress university and college students are experiencing and creating a brand activation that helps relieve some of these feelings, providing a moment of reassuring comfort using the ultimate comfort food - Mac & Cheese.
Kraft would partner with universities and colleges across the US to bring ‘Share&Share’ to students, during Mental Health Awareness Week.
After claiming their ‘Share Pot’ alongside their friends, students can enjoy the comforting taste of classic Kraft Mac & Cheese together.
Sharing their worries and mental health struggles with friends while enjoying their ‘Share Pot’ provides a moment of anxiety relief.These conversations make their worries seem less overwhelming.
When collecting their Share Pot, students are encouraged to share the comfort online using the hashtag #share&share.
