This project focused on sustainability and creating a product from industrial waste. Using system mapping, I charted the lifecycle of my waste product, which I chose to be discarded orange peels from juice manufacturers, and its transformation into my product, which was scented soap with an exfoliating property. After developing this initial idea, I created the branding for the product. This included deciding on a brand name and brand values, designing a logo, generating packaging, and compiling a brand book to provide all of the brand guidelines.
